Who

WeAre

cosnova was founded in Germany in 2001 and in the years that followed launched the brands essence and Catrice. In 2007, essence became the leading cosmetic brand in Germany. Today, cosnova is an international company with numerous subsidiaries and distributors worldwide, known for its innovative products, high quality standards, and outstanding price-performance ratio.

cosnova Eastern Europe was established in January 2026 and, as of January 1, 2026, operates as a wholly owned subsidiary of the cosnova group. This marks the full integration of the region into the international company structure, further strengthening operational, logistical, and strategic capabilities.

The subsidiary covers the markets of Slovenia, Croatia, Bosnia and Herzegovina, Serbia, Montenegro, Albania, Kosovo, North Macedonia, Bulgaria, Romania, and Hungary. It is responsible for the distribution and development of the essence and Catrice brands in these markets, with a strong focus on sustainable growth, strengthening market position, and building long-term partnerships across the region.

Our

Success

Story

Our strong brands, essence and Catrice, provide high-quality decorative cosmetics to consumers worldwide, offering an exceptional price-performance ratio. As part of the cosnova group, we are committed to continuous innovation, trend-driven products, and making beauty accessible to everyone.

Around 90% of all cosnova products are manufactured in Europe, and as a company, we clearly and consistently say NO to animal testing. Our products are developed with a strong focus on quality, safety, and responsibility, meeting the highest European standards.

Across the markets covered by cosnova Eastern Europe, we build a strong presence through close collaboration with our partners, deep understanding of local needs, and a clear focus on long-term growth.

Our

Brands

essence and Catrice are two strong, internationally recognized brands within the cosnova family, known for innovative, high-quality, and affordable decorative cosmetics. Both brands follow the latest trends, encourage individuality, and empower everyone to express their unique style.

Make beauty fun

essence believes that beauty should be fun, creative, and accessible to everyone. Guided by the slogan “make beauty fun,” essence encourages experimentation with colors, textures, and trends, regularly launching new collections inspired by global beauty movements.

The brand is especially popular among younger audiences, combining fresh design, trend-driven products,and an exceptional price-performance ratio, without compromising on quality. essence is a cruelty-free brand that continuously works on more sustainable formulas and packaging solutions.

Own your magic

Catrice represents a sophisticated, modern, and confident approach to beauty. Its slogan “own your magic” is an invitation to embrace self-confidence and celebrate individuality.

The brand offers a wide range of highly pigmented, long-lasting, and technologically advanced formulas that enable the creation of professional make-up looks. With a strong focus on innovation, clean beauty approaches, and trend-led collections, Catrice combines elegance, quality, and affordability.

Beauty

Without

Borders

Who